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Table of Content
Issue #27

Hummingbirds, youth novels, and a changing of the season
All it takes is five cents—Andersonville treasure
Scott Martin of Simon’s in Chicago
Fashionably Low-Key, the first U.S. Filippa K store
Capturing the Nordic Spirit - Laurie Jacobi designs
Oslo’s new opera strikes a high chord
Minnesota Master Builders
Permaculture on the Koster Islands
Breaking the mold of Swedish cuisine
Slow roasted salmon on seared avocado (recipe)
Swedish yachts sail toward glory - Volvo Ocean Race
Who, what, where…
Incidental Intelligence
Web directory
“It takes a Village”

Intelligence

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Page 16
Thu Vu, the store manager of Filippa K San Francisco, was surprised by how big the Swedish community is in the Bay area. “It feels like there are a lot of them and they all seem to know each other. If one person knows about the store, then he or she will tell all of their friends.”

The new Filippa K store in San Francisco is located in the Financial District at 66 Kearny St (just off Market) (415) 951-0210

Short facts about Filippa K
• Started 1993 by Filippa Knutsson and her colleague Patrik Kihlborg. Karin Segerblom joined the company at an early stage.
• Today the company has a yearly turnover of SEK 390 million (EUR 41 million)
• Filippa K is sold in 20 countries, has 40 brand stores in Europe and the USA, and is represented by more than 750 select retailers worldwide.
• The brand got a lot of attention in June 2008 when it opened its own second hand store in Stockholm, selling used garments of the brand.
• The store in San Francisco is the first flagship store in the U.S., with complete men’s and women’s collections available.

The brand carrying one of Sweden’s most well-known individual sports personalities also seems on track to appear in the U.S. Who was 2-time tennis Player of the Year (1979-80); won 6 French Opens and 5 straight Wimbledons (1976-80); led Sweden to 1st Davis Cup win in 1975; retired in 1983 at age 26? We know, it’s a no-brainer: Björn Borg, Inc. has started quietly with mostly underwear, online at www.bjornborg.com and in a store on Manhattan, at 89 Crosby Street.

While NYC and SF might seem far away, you can experience Scandinavian Swedish fashion at any number of H&M stores throughout the country. Starting with its Flagship store on Fifth Avenue, NYC in 2000, the brand with the concept of ‘Fashion and Quality at the best price’ now has over 170 stores in the U.S. with another close to 30 stores opening in 2009. Go to http://www.hm.com/us/storelocator to find a store near you.

Page 21
Some say nothing beats the locals. For your local Midwestern Nordic design, turn to www.lauriejacobi.com for the truly original and unique items—her interesting creations can also be sampled at www.nordicreach.com/its_about/fashion/ . For unique knit ware, check Los Angeles based Suss designs, on Beverly Blvd. or at www.sussdesigns.com

Page 24
Getting to Norway…
is easy. Flying Icelandair, select from 5 exit points in the U.S. and fly to Oslo, Bergen or Stavanger via Iceland, www.icelandair.com. Flying SAS from the U.S., you can go to either Oslo or Bergen via Copenhagen or Stockholm, www.flysas.com. Continental Airlines flies nonstop to Oslo from Newark Airport, NYC; www.continental.com.

Page 38-41
To visit JP’s present location for a southern inspired meal, see www.solera-restaurant.com (612) 338-0062. The restaurant is considered a bit pricey (tapas are $6-10) but most agree, the food is exquisite. “Tapas at Solera are better than those in Spain,” is what we hear.