Other areas /

Google Ads

Efva Attling: From Catwalk to dog collars

Where she lives: Söder, the south side of Stockholm
Last book read: Two books by Dennis Leahne "He`s a fantastic author"
Music? Beatles, Chet Baker, KD Lang
Desert: Créme Caramel
Age: 53

Efva Attling is a very determined woman, who has pursued several different professions. When she had already worked as a model in Milan, Paris and in New York with the Ford Agency for 11 years, she wanted to switch gears and start to work as a singer. She sent a demo tape to Benny Andersson of ABBA fame and called him on the phone to get his opinion.
He listened to it and said, "I`m sorry, but it`s not good enough. Keep on modeling, Efva."
Those discouraging words from the king of Swedish popular music would have caused most people to give up, but they didn`t stop Ms. Attling. The daughter of an amateur musician, Efva formed a band appropriately called the X-models and had a successful career as a pop star, capped by a hit song called "Two of Us" (Två¦ av oss), which she composed.
Today, Efva enjoys an international career as a fashion jeweler, with her own name-brand shops in Stockholm, Helsinki and London. Efva`s simple but luxurious silver and gold rings, necklaces or earrings are favored by mega-movie stars like Jennifer Anniston and Leonardo di Caprio, as well as Madonna and Kylie Minogue.
Her former career as a singer influences her designs, which sometimes bear mottos like "Carpe Diem" (Seize the day) or "Amor Vincit Omnia (Love Conquers All).
"When I was singer songwriter, I thought the optimum thing was to touch people with words. When you wear a ring for a few months you may forget what it says on it, but than someone else sees it and asks, what does it mean? And then you are reminded."
Efva is a celebrity in her native Sweden as a result of her high-profile careers in modeling, singing and design.
This woman can not easily be swayed from her principles or ambitions.
"One thing that is very me, is that when I get an idea I go sort of berserk with it, and follow it through to completion," she explains. She doesn`t mind to do something first, or choose a distinctive personal style. Luckily, most people appreciate her style.
In 2002, at age 50, she was named the best-dressed woman in Sweden by Elle magazine. She won a similar award last year from Amelia magazine.
"I always loved fashion; it`s a fun part of life," according to this jeweler-to-the-stars.
And she doesn`t mind to have some fun in her business, either. She recently started a new line of jewelry for dogs, with -leashes and dog collars in black leather with silver details: "I got the idea from my agent in Japan. They love their pets madly and some treat their dogs better than human beings."
Americans will also soon get a chance to spoil their canines. Efva`s People and Pets Collection will be introduced this Spring at the Clearly First store on Madison Avenue in New York City.

Photography: Elisabeth Ohlson Wallin

Efva is wearing: Shirt from "Älskling" /N.Y.; Peace Harness by Efva Attling Stockholm and boots by Bottega Veneta
Other articles on People /
In Touch with Creativity
A Danish Scheherazade
Straight talk with Walter Mondale
Bioscience advocate draws on Scandinavian roots
Creative Nation
Face Stockholm
Nick and Eddie owner marches to different beat
Finnish through osmosis
Framing the Future:
[Still] not politics as usual
He drives how GM supplies its business
At home in the universe
Izabella Scorupco: Bond girl (Golden Eye)
Lotus Power
Entrepreneurship and Innovation
Stellan Skarsgård: Man of Character
IKEA’s Ingvar Kamprad
Jonas Åkerlund:"Oh, that's Madonna"